I build web products on WordPress and PHP, and put AI to work inside the development cycle itself.
Custom plugins, integrations and LMS work for WordPress and WooCommerce — plus performance work that runs from the query to the server config. Eleven years in web development, eight of them in WordPress.
Saudi e-invoicing comes in two phases. Phase One needs a PDF invoice carrying a QR code with the seller data, VAT number and totals in TLV encoding — that is my free plugin, published on the WordPress.org repository. Phase Two is the hard one: UBL 2.1 XML, CSR and cryptographic stamp generation, direct integration with the Fatoora and Simulation portals, and PIH chaining that ties every invoice to the hash of the one before it. That second plugin is commercial, and it is the deepest WooCommerce work I have done.
A community platform for the residents of Hadayek El Ahram in Giza: a directory of local shops, clinics and services, a guide to technicians and tradespeople, a commission-free neighbourhood marketplace, an address locator for buildings and plots, resident reviews, utility alerts and local news, lost and found, a real-estate guide and a complaints directory. I own it end to end — product design, project management, development and every technical decision — as a custom web app on a Supabase (PostgreSQL) backend, deployed on Vercel.
A Saudi e-learning platform of short, peer-reviewed programmes in faith, Quran, Hajj and Ramadan — readable, audio and video lessons for every age, used through iOS and Android apps. I set up the platform on LearnDash and built the back end the apps run on, as two custom plugins: one extends the LearnDash and WordPress REST APIs with JWT auth, enrolment, progress and lesson completion, quizzes and certificates, a daily-lesson engine on WP-Cron, points and levels, Firebase push notifications targeted by course progress, and a shareable year-end summary rendered as images; the other handles sign-in by WhatsApp one-time code, with delivery tracking and an admin dashboard. I also chose and configured the supporting plugins and customised the front end.
Online booking for a group of private chalets in North Riyadh, in Arabic and English. Guests check live availability, book and pay on the site through local gateways — mada and Apple Pay, plus Tabby and Tamara instalments — built on WordPress with VikBooking, a channel manager that keeps availability in sync, and Elementor Pro.
The website of a media network reaching 21 African countries in seven languages through six satellite channels, radio, e-learning academies and digital platforms. I redesigned it in Elementor Pro: live-stream pages for all six channels, a page for each of the network’s projects, and links to its mobile apps.
Website for a 24/7 satellite channel serving Ethiopia and Eritrea, in Amharic with an Arabic version: live streams of the main and Quran channels, satellite reception details, program series linked to YouTube, the channel’s mobile apps and enrolment in its online academy.
When you fix a wrong answer in a LearnDash quiz, every past score stays wrong — and a naive script over thousands of attempts takes the server down. I built a tool that simulates the new scores first, then regrades in background batches of fifty, staying clear of execution-time and memory limits.
The electronic guidance platform for Sudanese pilgrims: awareness material and guidance courses covering the pilgrimage, built on WordPress with an LMS and a content admin.
From an idea to a stable, maintainable plugin: WordPress APIs, Gutenberg blocks in React, ACF field work, and code that survives peer review.
Connecting WordPress to what surrounds it: ZATCA e-invoicing, payment gateways, LearnDash, Tutor LMS and Moodle, and REST interfaces to outside systems.
AI tools sit inside my workflow: reading unfamiliar codebases, generating and reviewing code, writing tests — so projects land faster without loosening human review. I also build language-model features inside WordPress.
Finding where the slowness actually lives: heavy queries, fighting plugins, or server config. I tune LEMP and caching, and review code for vulnerabilities.
Architecture review before the code is written, code review after it is, and leading development teams — what I have done for years as a tech lead.
Two ready plugins that bring your store in line with ZATCA requirements — one for Phase One (PDF invoice with a QR code, free on WordPress.org with a premium tier) and one for Phase Two (XML, cryptographic stamping and direct reporting to ZATCA). Install and run, no custom development.
I started freelancing on the web in 2013 and have moved between developer and lead roles since: tech lead at One Pharma, senior WordPress developer and lead developer at Ar-themes. The work I enjoy most tends to start with someone saying it cannot be done in WordPress.
Outside client work I founded WooArab and WPAraby to bring WordPress and WooCommerce closer to Arabic-speaking developers, publish open-source tools on GitHub, and write about the problems I hit in production.
Postgraduate
MSc Computer Software Engineering — Cairo University
Undergraduate
Computer and Mathematical Science — University of Khartoum
Community
Founder of WooArab and WPAraby
Open source
github.com/adilelsaeed
Describe the problem in a few lines — what is broken, or what you want built — and I will tell you plainly whether I am the right person for it.